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Podcast Version
The number of online users increased dramatically and what can
Online users are a huge potential customer market, and digital marketing is very important to small and medium-sized business logic, few businesses will choose to open a store in a place with no traffic, the general store business in the state of resources and conditions as much as possible to choose a location with a lot of people to open a store
By the same token, the dramatic increase in online users means that digital marketing can do market development and customer acquisition in these channels, which is why we use these tools or platforms (Email, Google, Facebook) for promotion.
It is worth noting that business behavior is very logical
Because digital marketing is good for business, so it will continue to make efforts in this area (I believe that reading this content you also want the benefits of digital marketing to come here)
So it is not difficult to see in our life, even the traditional news media is gradually digitalized, each news station, radio stations have their own website, Facebook page, Instagram, YouTube channel, and even Telegram Channel, all the time to win the attention of users and attention
This is "where there are people (users); that's where the marketing is"
Internet user 2020
7 reasons why digital marketing is important to small and medium businesses
note: Please do not have any misunderstanding, I did not deliberately play down the traditional marketing model , but the traditional place of just the lack of digital marketing can make up, which is led Digital Marketing field flourish major factor, but it is also Needs for small and medium businesses
You can imagine the traditional marketing method is like a wooden bucket filled with water, but there are just a few small holes that will leak, and Digital Marketing can just fill these loopholes.
#1 content touch
Traditional TV and radio advertisements can only receive the promoted content during the designated time period and before the TV. Paper media such as newspapers and magazines require readers to pay for it before they can see it, although many magazine companies have provided it. Free delivery, but the effect is really mediocre when the content reaches the market
On the other hand, digital media can easily push content to the market, and even attract the market to enter our site to view relevant content information. The basic condition is that as long as marketers have Internet devices (mobile phones, tablets, computers), there is no time and place. Limit, content promotion can be completed at any time
Even though it’s when going to the toilet, I can see the sales information of a certain merchant pushed to the mobile phone
#2 Edit flexibility
Due to the limitation of broadcast time, traditional media cannot give merchants and brands enough broadcast time. The paper media also has limited specifications, so it will be blocked everywhere when it becomes an advertising word, and even the product photos will be too small (some of them just don’t put it)
In the digital section, uploading YouTube, Facebook video ads, website content, and blog posts from micro-movies are very free in terms of editing.
For example, blog posts can be edited from hundreds to thousands or even tens of thousands of texts, and there is no special requirement for the length of video and audio content, and even low-cost "TV Shopping" can be achieved through Facebook Live YouTube Live.
#3 Market feedback
Traditional media are basically one-way push of information, it is basically difficult to get feedback from the market. For example, after a newspaper advertisement is posted, most readers call for inquiries... However, it is a bit difficult for readers to do such a behavior.
Of course, some methods nowadays are to scan the QR code to enter a certain webpage to make a call (yes, the result is still combining digital elements)
Compared with digital advertisements, audiences can directly leave messages on FB advertisements, interact with them, or even click a button to directly send private messages or dial phone numbers. The buffer for obtaining market feedback is relatively short, and it can be very effective after the advertisement is passed. Quick response
#4 data report
The traditional advertising model can almost only provide an approximate way of reaching, such as the number of TV viewers, radio listeners, newspapers and magazines sales "thousand impressions" data in the advertising time.
However, the advertising data reports provided by mature online advertising platforms are very detailed, such as how many people are touched, the cost of 1,000 exposures, how many audiences click on the advertisement, click on the link of the advertisement, how many people enter the website or leave, How many people buy etc (there are many, many)
#5 cost control
No matter how economical a production team is to make a TV commercial, it needs tens of thousands of costs. Writing, shooting, lighting, scenes, actors, makeup, editing, reviewing, etc. are all costs of manpower and time, so why are we in How many commercials you see on TV come and go
In terms of digital, there are countless commercials shot by a mobile phone, and some even use Webcam to record video content. Although there is certainly no such thing as professional photography in terms of quality, the cost of production is really low.
#6 Screening the audience
The traditional model is more difficult to screen the objects you want to touch, and it is more passive. It depends on the media’s own audience group, and because traditional media has various areas and channels, it is difficult for merchants and brands to screen the audience.
A mature online advertising platform allows us who are advertising to easily screen the audience’s gender, age, region, and even online behavior as the screening criteria
In this regard, it has only slowly developed from the time when Google was able to place keyword ads (2000) to the present.
#7 Evaluation Analysis
It is difficult for ordinary traditional media to analyze whether a billboard can have advertising returns, although the brand can be greatly improved; it is estimated that no company will ask the billboard company "how much sales this billboard brings to my business". Do not?
However, in the digital field, you will see real-time data reports after the advertisement is launched. For example, the click-through rate of the link advertisement does not meet the standard, and then you can modify the part of the advertisement to try to increase the data that does not meet the standard.
Even when the advertisement is running, it is possible to know the number of purchases through the advertisement, the number of inquiries, and then calculate the average cost of acquiring customers. With the analysis of these data, you can better grasp the advertising budget
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